The requested URL was not found on this server.In short, a 404 error simply means “page not found.”īut, there are many common ways you’ll see an HTTP 404 error displayed to you on a webpage: This is the 404 error page we’ve configured to show when our server responds with an HTTP 404 page not found error: The web server will look for that resource and if it does not find it will send back a 404 message via an error page. Once it reaches the computer on that IP address, there is a web server listening. Your request goes through to that IP address. Your browser routes your request through the internet to the domain you are trying to visit (e.g., (3). The 404 Not Found error message is an HTTP standard response code indicating your web browser was able to communicate with the website’s server, but the server could not find the resource you requested.Īnytime you enter a URL into your browser, the browser makes a request on your behalf. Let’s break this down in a bit more detail. You try to access a page that’s been removed.You insert the wrong URL in your browser.In simple terms, a 404-page error is an HTTP status code that means the page a user wants to access on a website cannot be found on the server.Ī 404 page not found error will be returned to you when The good news is, I’ll be sharing EVERY single one of those things in this post… What is a 404 Error? A Jargon Free Definition Googlebot won’t get the correct status code (404 or 410) to know it’s not there.īoth send negative signals to Google that can destroy your ranking chances.īut don’t make the mistake of thinking that’s it when it comes to 404 error pages, there’s WAY more to 404 pages than merely conserving ranking performance.Users won’t know why the URL they’re trying to visit isn’t working resulting in a really shoddy user experience.If you don’t create a 404 page, your server can’t provide an adequate response for a resource that isn’t found. (Don’t worry I’m about to explain what a 404 error is).īut first, why’s a 404 page so important? Its primary purpose is to inform your users they’ve reached a 404 error. What is a 404 Error Page? (and Why the Heck Should You Care)Ī 404 page is a website landing page that tells your website visitors the page they requested is unavailable or, in some cases, doesn’t exist. You’ll also get my secret swipe file of over one hundred forty 404 page examples. The end result will always (in most cases that serve us as SEOs) be the fact that the page does not load and will not be available to the client side user agent that is viewing it.DOWNLOAD: A free checklist that will show you step-by-step how to create the perfect 404 page. 444 – Connection Closed Without ResponseĪll of these errors imply that there is something wrong at the server level that is preventing the full processing of the request.And by doing that you’re automatically reducing the number of chain redirects.” But really, how can I make it so that it’s really clear to Google and to users which URLs that I want to have indexed. Not so much like is there any PageRank being dropped here. So that’s kind of what I would focus on there. If we have to do a DNS lookup between individual redirects, kind of moving between hosts, then on mobile that really slows things down. Because, especially on mobile, chain redirects, they cause things to be really slow. Like, how can you make it so that Google can find the final destination as quickly as possible? How can you make it so that users don’t have to jump through all of these different redirect chains. In that sense it’s not a matter of link equity loss across redirect chains, but more a matter of almost usability and crawlability. “So for example, when it comes to links, we will say well, it’s this link between this canonical URL and that canonical URL- and that’s how we treat that individual URL. John Mueller has cautioned about their use. Google has said several things about the use of 301 redirects and their impact.
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